Privacy Policy
This Privacy Policy describes how Fika Media LLC ("Fika," "we," "us," or "our") collects, uses, shares, and protects information in connection with the Fika mobile application and the website at fikadaily.com (collectively, the "Service"). By using the Service you agree to the practices described here.
1. Information We Collect
Information you provide
- Account information — your email address, display name, and (optionally) profile photo when you create an account.
- Goals, habits, and check-ins — the goals you set, habits you create, daily action items you complete, and any notes, scores, or reflections you add.
- Photos — if you attach a daily photo to a check-in, we store that image so it can sync across your devices and (optionally) be shared with your accountability partners.
- Accountability partner connections — partner invites you send or accept, and the relationship status between you and a partner.
- App usage data — your account status and feature usage, used to provide and improve the Service.
- Support communications — if you email us, we keep the message and your contact details so we can help.
Information collected automatically
- Device and usage data — device model, OS version, app version, locale, time zone, and basic crash reports.
- Analytics events (first-party) — account-linked events that tell us which features are used and where users get stuck, such as invite acceptance, onboarding steps, task completion, shared-goal check-ins, app opens, and foreground session duration. These events are tied to your Fika user ID, not advertising identifiers. Product analytics do not include task or goal text, private note contents, or photos. Reports distinguish private task activity from shared-goal activity.
- Website visit counts (first-party) — fikadaily.com records a row on our own servers when a page is opened and when an App Store link is tapped, so we can see how many visits reach the App Store. Each row holds the page path, the referring site's hostname, and a random id kept in your browser tab that is erased when you close it. No cookie, no IP address and no account is stored with it, and it is never shared.
- Website analytics and ad measurement — fikadaily.com (the marketing website, not the app) uses Vercel Analytics and the Meta Pixel to count visits and measure our ads. The Meta Pixel may set cookies and sends page views and App Store link clicks on the website to Meta, which may combine them with your Meta account under Meta's own privacy policy. The website pixel never sees anything you do inside the Fika app; the app's own ad attribution is described next.
- App activity and ad measurement (iOS app) — Fika uses Meta's iOS SDK to measure app activity and advertising performance. The app logs activation, registration, goal creation, invitation sending, invitation acceptance and check-in events. Meta's SDK can add device and app information, advertising context and a persistent pseudonymous identifier. When you allow tracking in iOS, the SDK can also access the device's advertising identifier. You can manage tracking permission in iOS Settings.
- Push notification tokens — if you grant permission, we store the Apple Push Notification token associated with your device so we can deliver reminders and partner activity.
2. How We Use Your Information
- To provide, operate, and improve the Service — syncing your data across devices, sending reminders, and computing your streaks.
- To connect you with accountability partners and teams you invite or accept.
- To deliver AI-assisted coaching (see Section 3 for how AI requests are handled).
- To send transactional messages (partner activity, account notifications) — not marketing email unless you opt in.
- To detect, prevent, and respond to fraud, abuse, security incidents, and violations of our Terms of Service.
- To comply with legal obligations.
3. Data Sharing and Third Parties
Service providers
The service providers listed below help us run the Service and process data only on our instructions:
- Supabase — authentication, database, file storage (photos), and edge functions. Hosted in the United States.
- Apple — App Store distribution and push notifications.
- AI providers — when you use AI-assisted coaching, the relevant prompt and context are sent server-side through our AI proxy to a third-party large language model provider. We do not include your account email in those requests, and the provider is contractually prohibited from training models on your data.
- Email and analytics tooling — used for transactional email and aggregated product analytics.
- Vercel — hosts fikadaily.com and provides cookie-free, aggregated website analytics.
Advertising and measurement
Meta receives information through the Meta Pixel on our website and the Meta iOS SDK in our app. We use these integrations for advertising and measurement. Meta's permitted uses and role depend on the processing purpose and applicable restrictions, as described in its Business Tools Terms and privacy policy.
Accountability partners and teams
Fika is built around sharing progress with people you choose. Accepted friends can see your profile and public goal progress in Fika, including check-in status and photos or notes you share, even when they are not assigned to that goal. Selecting a participant for goal notifications does not restrict other accepted friends from viewing a public goal. Ordinary tasks and their completion activity stay private. Shared-goal completion notifications are scoped to participants in that goal; personal timed reminders only go to their owner. Task privacy, goal visibility and notification recipients are separate. Removing a partner stops new sharing immediately; previously shared content remains visible to the partner unless you also delete the underlying check-in.
Legal requirements
We may disclose information if required by law, subpoena, or court order, or to protect the rights, property, or safety of Fika, our users, or the public. We will challenge requests that we believe are overbroad or unlawful where appropriate.
What we don't do
- We don't sell your personal information.
- We don't share your goals, check-ins, notes, photos or your friends' identities with advertisers. The attribution events described above never include that content, and Meta is the only advertising partner we use.
- We don't use your goals, habits, or photos to train machine-learning models, and we contractually prohibit our AI providers from doing so on data we send them.
4. Data Storage and Security
Your data is stored on Supabase infrastructure in the United States. Data is encrypted in transit (TLS) and at rest. Database access is governed by row-level security policies, so a logged-in user can only read or modify their own records (or records explicitly shared with them by a partner). Photos are stored in object storage with signed, time-limited URLs. We follow industry-standard practices, but no online service is perfectly secure — please use a strong password and report any suspected account compromise to support@fikadaily.com.
5. Data Retention
We retain account and content data while your account is active. When you delete your account from inside the app (the Me tab, then the gear, then Delete account), we remove your personal data from production systems within 30 days. Backups containing residual data are rotated out within 90 days. Anonymized, aggregated analytics that cannot reasonably be linked back to you may be retained indefinitely.
6. Your Rights
You have the right to:
- Access — view your data inside the app at any time.
- Correct — edit your profile, goals, habits, and check-ins.
- Delete — permanently delete your account and personal data using the in-app deletion flow, or by emailing support@fikadaily.com.
- Export — request a copy of your data by emailing support@fikadaily.com.
- Withdraw consent — disable push notifications or remove partners at any time inside the app.
If you are in the European Economic Area, the United Kingdom, or California, you have additional rights under the GDPR, UK GDPR, and CCPA respectively, including the right to lodge a complaint with your data protection authority. We will respond to verifiable rights requests within 30 days.
7. Children's Privacy
Fika is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us information, please email support@fikadaily.com and we will delete it.
8. International Users
Fika is operated from the United States. If you access the Service from outside the U.S., your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.
9. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will revise the "Effective" date above and, where appropriate, notify you in-app or by email before the change takes effect. Continued use of the Service after the effective date constitutes acceptance of the updated policy.
10. Contact Us
Questions about this policy or your data? Reach us at support@fikadaily.com.